Five years ago, when Facebook was in its infancy and Twitter was barely hatched, Carie Lewis was brought in to help with pay-per-click advertising for The Humane Society of the United States (The HSUS). Fast forward to today and Carie is deeply immersed in all things social media in her role as director of emerging media for The HSUS. “I quickly identified a growing trend in social media. I created The HSUS’ social media presence on … Read entire article »